I got a call from the agency for Odyssey golf putters last week to shoot an ad for a new line of putters. They were looking for something kind of fashion-ish to target women golfers. I showed them some recent work and they ended up hiring me. We did the shot at the Balboa Park golf course in the middle of the day.
The agency “comp” (short for composite - which is the drawing or dummy layout of the proposed ad) called for a shot of a woman looking strong and kind of heroic. They wanted all sky in the background and she needed to be looking to the right since the ad will run over two pages. I gave them a variety of shots to choose from. Here’s three different looks that I came up with:
This one is my favorite. They won’t be able to use it though since it’s not a vertical. Still, I’ll use it in my portfolio.
Advertising work is so much different from shooting weddings. We took all afternoon to get one shot. I think I took over a thousand images for just the one ad. With weddings, I’m lucky to get five minutes for one shot. You really have to think on your feet. That’s part of what makes them fun too.