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Key to the Cure

Last week, I was invited to photograph a charity event held at Saks Fifth Ave in San Diego. About a hundred women came out to support cancer awareness and the Vaughn Parker Charitable Foundation which funds mammogram screening for people who are uninsured or unable to afford it. The idea was to eat, drink and shop with a percentage of everything purchased going to the charity.

My thought was that it would be fun to create portraits of the socialites trying on clothes and having fun. It didn’t work out exactly as I expected, still, I think I got some fun shots. Everyone was in a good mood and enjoyed working it for the camera. The sweet vodka drinks they were serving didn’t hurt my cause.

To achieve the look of these shots, I set up a canvas backdrop (that I had painted at home) and three lights. One in front of the subject and the other two off to the side, slightly over-exposed to give the shots more of a sophisticated, glam look.

John

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